Arica Investment Logo
A brand identity for a real estate investment group
About the project
The Arica project was a branding and graphic design project for a real estate investment group. The client wanted to create a visual identity that reflected the simplicity and stability of their business, while also capturing the warmth and construction elements of the housing industry.
We researched the name Arica and discovered that it was associated with a star in space. We used this inspiration to create a visual identity that incorporated geometric shapes and clean lines to represent the stability and constructions elements of the industry. Overall, the visual identity was designed to be simple, yet impactful, to effectively communicate the brand's message to potential investors.
The Arica Investment Logo project involved creating a brand identity for a real estate investment group. The client sought a logo that would convey both simplicity and stability, which are key values for any investor. Additionally, the logo had to reflect the warmth and construction elements of the housing industry. Inspired by the name “Arica,” which is associated with a star in space, the logo was designed using geometric shapes and clean lines, symbolizing both stability and the structured nature of real estate investments. The result is a simple yet impactful visual identity that speaks to the brand’s message and resonates with potential investors.
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