CasinoPro UX & Redesign
A modern, user-centered redesign focused on enhancing the online casino experience.
Main page
The main banner is designed to provide a clear understanding of the webpage's identity, employing bold cryptography and large lettering to deliver a potent message. This approach avoids over-saturation and graphic complexity, maintaining a formal yet community-focused and athletic theme.
Filters
The sorting and filtering functionality was significantly improved. We clarified these features, made them fixed at the top of the page, placed both in the same location, and ensured users could easily distinguish between them to verify the functionality.
Cards
We created a special color scheme and guidelines for highlighting top cards, which are featured or partner-paid cards. This was crucial for visibility. On desktop, we implemented a carousel of three cards to ensure all top cards are visible, enhancing the visibility of our partners.
We also designed a new layout for the casino cards, highlighting key information users are interested in, such as payout rates, win rates, available games, and deposit methods. On both desktop and mobile, we ensured the functionality was seamless and included all necessary information. We prioritized a mobile-first experience, aligning with current user behavior trends in 2024.
The most important information, based on user data, included reputation (or rating), bonuses, bonus info, available games, pros, cons, and brand information. We highlighted these at the top, while everything else was placed at the bottom. On desktop, much of this information was positioned on the left side, allowing users quick access to the most crucial details while scrolling through the site.
We also made sure to highlight user comments from other review pages and within the website itself. This is a work in progress and is not going to be developed initially, but it is within the scope for future improvements.
A very important part of implementing any UI change is creating the UI kit so developers can easily develop and implement the changes. We ensured it was very concise and clear, documenting everything from accent colors and grid layouts to link colors and hover stages. Nothing was left out, making it a comprehensive job that we executed perfectly.
The CasinoPro UX redesign aims to improve the overall user experience of online casino players by refining the interface, simplifying navigation, and optimizing game discovery. Through a user-centered approach, the project focused on enhancing accessibility, providing an intuitive browsing experience, and ensuring that users could easily find their favorite games and relevant information. The redesign also emphasized clean, visually appealing design elements that align with modern web trends, while maintaining the necessary functionality for a seamless gambling experience.
Looking to revamp your digital platform with a fresh, user-focused design? Let’s work together to elevate your online presence and create a smoother, more engaging experience for your users. Contact me today for a custom solution tailored to your business!