Crimson&Cream Graphics
About the project
Engaging social media graphics for a vibrant and dynamic campaign.
For the Crimson & Cream Graphics project, the task was to design visually striking content that would resonate with the spirit of the Crimson & Cream initiative. This campaign aimed to foster a deep sense of belonging and pride within the community, creating a visual identity that would connect emotionally with supporters. We developed graphics for social media that were not only visually captivating but also aligned with the campaign’s objectives, enhancing the connection with its audience.
This graphic was created for the early bird registration campaign, targeting users who sign up early for exclusive benefits. The vibrant imagery captures the attention with bold typography stating “Early Bird Prize” in a dynamic, eye-catching font. The visuals prominently feature the product or prize being offered, such as signed memorabilia or other exclusive rewards. The background color contrasts with the prize image, creating a sense of urgency and excitement. The countdown timer displayed within the graphic helps build anticipation, urging users to act quickly to take advantage of the limited-time offer.
Trip to Hawaii Giveaway Graphic
This graphic was designed for the Hawaii trip giveaway campaign. The imagery immerses the viewer with stunning visuals of Hawaii—perhaps featuring beautiful beaches or lush landscapes. The layout is vibrant, with bold text declaring “Win a Trip to Hawaii” alongside bright, tropical elements. The prize is the focal point, with high-quality images of the luxurious resort and travel elements like flights and accommodations. The call-to-action (CTA) invites users to enter, highlighted with a strong, attention-grabbing button, making it easy for them to participate.
Athletes & Supporters Graphic
This graphic is designed to promote the community aspect of the campaign. It uses bright, welcoming imagery to represent the athletes and fans working together to support the initiative. The visuals focus on group participation—showing athletes interacting with fans or volunteering. Text boxes highlight the positive impact of community involvement, such as fundraising efforts and volunteer opportunities. The iconography and strong color blocks create a sense of togetherness, while the design encourages users to join the cause, with a clear CTA to get involved.
Ask Me Anything Graphic
This “Ask Me Anything” graphic was designed to promote a live event with Lauren Chamberlain, the General Manager of Crimson & Cream. The design balances professionalism with approachability, inviting followers to engage in a Q&A session via IG Live and Twitter Spaces.
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The sticker merchandise promotion graphic was designed to showcase the “Championship Mindset” message, aligning it with the Crimson & Cream initiative. The design features a hand placing a sticker on a surface, with the “Championship Mindset” logo prominently displayed. This imagery conveys a sense of pride and accomplishment, encouraging fans to showcase their support for the campaign through tangible merchandise. The bold typography and red-and-white color scheme enhance the impact, while the placement of the stickers on different surfaces, like a car bumper, symbolizes the community’s connection to the brand. This promotional visual is designed to inspire fans to purchase the stickers and display them, turning them into ambassadors for the Crimson & Cream message.
$2 million campaign
This hero section graphic was designed to promote the $2 million donation campaign for the Crimson & Cream initiative. The layout immediately grabs attention with its bold typography reading “Join Our Journey to Unlock $2 Million in Donations!” The countdown timer displayed at the top creates a sense of urgency, encouraging visitors to act quickly before the campaign ends. The progress bar underneath shows the current progress toward the goal of 2,500 members and $250,000, which is broken down into milestones, motivating users to take action and track the campaign’s success. The background image features a stadium or sports imagery, likely reflecting the connection to the Crimson & Cream community and the sports initiative it supports. The use of red tones in the design is consistent with the branding, and the call-to-action (CTA) button “Become One of Us” is clearly visible, making it easy for users to participate by becoming a member or donating. The section is designed to feel dynamic and inclusive, inviting the audience to be part of a greater cause.
Social Media Graphics for Donation Campaign
For the social media promotion of the donation campaign, we designed eye-catching graphics that feature the same red and white color palette to ensure consistency with the campaign’s branding. These graphics include variations of the “Championship Mindset” and the campaign’s $2 million goal, making them perfect for Instagram, Facebook, or Twitter posts. The design uses a combination of bold text, dynamic visuals, and inspirational messaging to engage followers and encourage them to donate or sign up as members. Each social media graphic highlights key elements such as donation milestones, with progress bars and CTA buttons placed strategically. By using athletic imagery and motivational phrases, the graphics foster a sense of community and pride, appealing to fans and supporters of the Crimson & Cream initiative. These posts were created to be shareable and visually engaging, ensuring maximum reach and participation across platforms. The background image features a stadium or sports imagery, likely reflecting the connection to the Crimson & Cream community and the sports initiative it supports. The use of red tones in the design is consistent with the branding, and the call-to-action (CTA) button “Become One of Us” is clearly visible, making it easy for users to participate by becoming a member or donating. The section is designed to feel dynamic and inclusive, inviting the audience to be part of a greater cause.
This graphic was designed for a membership campaign offering an exclusive limited edition T-shirt to those who join the Crimson and Cream Kref Army. The design highlights the T-shirt in the center, featuring a bold logo that states “EST. 2024 Crimson Cream” with a strong, impactful design that clearly identifies the brand. The shirt is shown in high detail, making it visually appealing and creating a sense of exclusivity for potential members. The call-to-action (CTA) is placed prominently on the right side of the graphic with the phrase “Become a Member” to encourage immediate action. The dark background contrasts with the vibrant red T-shirt, ensuring the focus remains on the product and the membership benefits. The simple, clean typography reinforces the message without overwhelming the viewer, allowing them to easily understand the offer and take action.
“Did You Know?” Social Media Graphic
This graphic was designed to highlight the direct impact that supporters can have on their favorite athletes through the Crimson & Cream membership. The dynamic athlete imagery immediately catches the viewer’s attention, with images of Oklahoma University softball players in action, reinforcing the sports-centered focus of the campaign. The bold typography of “Did You Know?” in large, striking letters is the first element the audience notices, followed by the message encouraging users to directly support their athletes by signing up for the membership.
The Crimson & Cream campaign is a dynamic and community-driven initiative aimed at supporting Oklahoma University athletes through the NIL Collective. The campaign leverages visual storytelling with vibrant and impactful imagery to promote membership sign-ups, exclusive giveaways, and athlete support. The use of bold typography and interactive elements in the graphics, such as countdowns, milestones, and dropdown menus, drives user participation. The graphics effectively blend athletic imagery with motivational messaging, encouraging fans to join the Crimson & Cream movement and directly contribute to their favorite athletes’ success. From early bird promotions to exclusive t-shirt offers and membership perks, the campaign strategically connects its community with athletes through engaging visuals and clear calls to action.
If you’re looking to elevate your campaigns and create dynamic, visually compelling designs like those seen in the Crimson & Cream campaign, we can help bring your vision to life. Whether it’s for membership drives, product launches, or exclusive promotions, we specialize in creating engaging graphics that tell a story and inspire action. Let’s collaborate and craft a unique design strategy tailored to your brand’s needs—reach out today to get started on your next impactful campaign!