On to Victory Landing page
Hero Section
The hero section of this landing page serves as the initial point of engagement for users, featuring a visually striking background of Auburn Athletics. The text clearly communicates the purpose of the page, reinforcing its mission to strengthen Auburn’s student-athletes through the NIL (Name, Image, and Likeness) collective. A prominent call-to-action (CTA) button, “Become A Member Today,” encourages immediate user interaction, driving conversions and sign-ups. The page is optimized for both desktop and mobile, with seamless navigation and accessibility for visitors on any device. This section aims to capture the user’s attention, clearly outline the collective’s value proposition, and guide them to become a member with just one click.
Direct your membership to a specific sport
The section shown allows users to select their preferred sport to support, creating a personalized experience. It features a dropdown menu where users can choose between all sports or a specific one, such as basketball, football, or tennis. This functionality not only guides users through their selection process but also emphasizes how they can direct their membership to the sport they are most passionate about. The design is intuitive, with a clear CTA (“Get Started”) prompting users to take action. The use of Auburn basketball imagery adds relevance and appeal, creating an engaging and interactive experience that aligns with the overall goal of the landing page – to encourage membership and support for Auburn’s student-athletes.
Join on to voctory
This section displays the various membership tiers for the On to Victory platform. Each plan offers a set of benefits tailored to different levels of support. The pricing structure is laid out clearly with the monthly cost for each membership tier, and the popular “Heisman” tier is highlighted with a “Most Popular” tag.
Member spotlight
This section titled “Athlete Spotlight” showcases a set of athletes, with an emphasis on engaging the audience with personalized stories through videos. The aim is to provide a deeper connection with the student-athletes by allowing them to share their experiences, their thoughts on NIL (Name, Image, and Likeness), and their journey. Each spotlight includes a video icon, signaling that viewers can click to watch the athlete’s story.
The game has changed with NIL
This section, titled “The Game Has Changed with NIL”, highlights the transformative impact of Name, Image, and Likeness (NIL) deals on college athletics. As of July 2021, college student-athletes can be compensated for their NIL rights, and this section emphasizes how On To Victory’s mission is to support and enhance the lives of Auburn student-athletes, ensuring that Auburn Athletics remains competitive within the SEC.
Member benefits
This “Member Benefits” section emphasizes the exclusive perks that come with being a member of On To Victory. It showcases the various advantages such as monthly giveaways, access to member-only events, exclusive content, branded merchandise, and cash-back discounts. These benefits provide tangible value to the members, enhancing their experience while supporting Auburn student-athletes. The design presents the benefits clearly with icons and concise descriptions, offering a clean and accessible layout to ensure users understand the value they will gain from joining the collective.
The On To Victory landing page is a strategically designed platform for Auburn’s official NIL collective, providing students and fans with an opportunity to support Auburn student-athletes through membership. The page effectively communicates the importance of NIL (Name, Image, Likeness) rights in collegiate sports and how On To Victory amplifies Auburn’s athletic programs. It features multiple sections, such as a hero section with a clear call to action, a detailed membership section outlining benefits like monthly giveaways, exclusive content, and more. The design also showcases athlete and member spotlights, featuring real Auburn athletes and compelling testimonies to emphasize the collective’s mission.
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