ProAqua Branding System
Revamping a construction company’s identity
The ProAqua Branding System project focused on refreshing and evolving the branding for a construction company specializing in sewage technology. The company already had a branding structure, but they needed a more flexible, multimedia-friendly design for use across web, app, and print media. Our first step was to revitalize their logo, using fluid shapes and dynamic color schemes to create a clean and modern look that could easily be applied across various platforms.
TWe also developed a comprehensive font system that was tailored for every medium the logo would be used on, ensuring that text hierarchy remained consistent and readable across different formats. Secondary brands were given distinct colors, while still aligning with the core design system, making it easy to expand and introduce new sub-brands. This consistency ensured that all branding, whether for promotional materials, merchandise, or social media posts, would feel part of the unified ProAqua identity.
The project also included creating a detailed grid system that could be applied to all branding materials, such as websites, social media graphics, and printed collateral. A branding book was also developed, providing clear guidelines for the marketing department to maintain brand consistency. These guidelines helped the company ensure that all future branding efforts would stay true to the updated identity, whether applied to online content or physical merchandise like uniforms and work gear.
Overall, the project successfully redefined ProAqua’s professional image, making it sleek, modern, and adaptable to their growing needs. The updated branding system not only enhanced the company’s appearance but also provided them with the tools needed to scale and communicate consistently across different media.
If you’re looking for a reliable and scalable branding system that can grow with your business, let’s work together! Whether you’re in construction, tech, or any other industry, we can help you build a strong and cohesive identity that resonates with your audience. Get in touch today, and let’s craft a brand that stands the test of time!